Dr. Cammy Crolic is an assistant professor and Dean’s Emerging Scholar in the Dr. Persis E. Rockwood School of Marketing at the Herbert Wertheim College of Business. Dr. Crolic studies consumer behavior, and her research interests include consumer interactions with new technology, such as AI-generated imagery and chatbots. She has published in top-tier marketing journals and was both a finalist for the Robert D. Buzzell Best Paper Award and the winner of the John A. Howard AMA Doctoral Dissertation Award.